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How To Google Ads Translation

Google Ads, also known as AdWords, is an advertising program based on keyword optimization. Google Ads localization is the process of performing the original ad campaign, taking into account the social and cultural context of the target country. That means localizing your campaign’s commercial message. Google Ads translation makes a quality localization process essential. In this process, you need to look at the T-Index to decide on the most suitable target languages. Thus, your messages for the target market become as persuasive as possible in your target audience.

What is Google Ads?

Google Ads is an advertising platform where advertisers can list their products and services on their websites in the “sponsored links” section of Google.com and promote their business. Google Ads includes many similar promotional groups that are often used to organize the categories of products or services you offer. Each campaign is focused on a goal that matches your campaigns primary interest. Before you advertise, you must set up a campaign.

Translation of Google Ads campaigns is based on two key components. The first is the use of keyword optimization to check the relevance of keywords related to general and/or local search trends. The second is to present your market messages in the language of your target audience with creative translation as persuasively as possible.

Quality plays an important role in Google Ads translation. Google Ads translation requires both choosing the right keywords for your business activity and following Google-requested best practices and Google Ads quality guidelines. Google Ads translation requires taking into account customer demand and online sales potential by combining the estimated spending per capita with the number of Internet users per country.

Translation of Google Ads campaigns may contain messages that don’t make much sense to a target audience in a region. Therefore, it is very important to localize the commercial message of your campaign, taking into account the value judgment and culture of the consumer in the target market. Localization involves adapting the source message to another language according to its cultural and social characteristics.

How does the Google Ads campaign translation process work? First you need to look at the T-Index to determine the most efficient market language for your investment. So what is the T-Index? T-Index ranks countries according to their online sales potential and calculates the market place of each country. Thus, it helps companies to identify their target markets and choose the most suitable target languages ​​when translating their advertising campaigns.

For example;

A South Korean-based smartphone company has launched its English-language website., wants to translate it into another European language to expand its market. There are two important steps for this company: First, it should conduct market research to find the most suitable countries. It can decide which language to translate the website by identifying countries with online sales potential. The second step is the Google Ads localization process. The Google Ads localization process involves determining the exact intended commercial message, taking into account the social and cultural characteristics of the targeted country. In some countries, a new smartphone model can be purchased as soon as it is released, regardless of its features. This phone company should draw attention to the novelty of the phone, rather than its features, in its campaign in such a country. In some countries, phone features are priority,

To summarize, utilizing the localization process enables increased transformation on a global scale. That’s why working with a professional language service provider allows you to speak the same language and communicate on a personal level with your customers from all over the world. Not sure where to start? Contact us now to start your global advertising journey right away!

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